Dear Friend ...
It was over 20 years ago I was trying to earn enough money online to quit my day-job and work online full time.
That was my 'burning-desire'... and I invested-in coaching... courses... masterminds... seminars... memberships... home-study-courses... and books... and anything else you can imagine.
I was manic-obsessed!
But listen, there is one glorifying moment I can 'date-back-to'... over 20 years ago now... where I joined a mastermind (and group project) with other dreamers who wanted nothing more than to quit their day-jobs as well.
In our minds, inside this group of misfits... we were ALL going to earn a fortune together as part of this group launch! We were going to get RICH!
I was "all-in" on this groupie thing... and I was banking everything I had on this being the ONE single glorifying opportunity allowing me to FINALLY breakthrough and earn enough to quit that stinking day job forever and ever!
This was it! I knew it in my bones!
However, after a ton of work, the project did NOT earn a dime. The launch did zero. Nobody made a penny. Everyone was discouraged and it was all our own faults.
There was nobody to blame but ourselves!
It was a good product and "online-course" we created... it had a ton of high-quality content and trainings in it... but nobody bought it and it did not make jack-wagon squat for money!
I was highly upset. I was banking on this project being "the one!"
So, I decided to "ask" others why they thought it failed. I went on an interviewing mission to ask one simple question, "why do YOU think this awesome product failed miserably?!?"
At this point, I did not care about embarrassing myself and admitting something failed... I wanted to know **WHY** it failed so badly... and **WHAT** could be done correctly the next time around....
I asked gurus, experts and anyone who seemed like they knew "online marketing" at that time back over 20 years ago. I asked all kinds of strangers and guru's and famous people in the community **WHY** they thought my project & launch failed.
One guru, who became a friend of mine after this, simply said, "Nobody could generate any heat in that group".
Heat??
He said, "yeah, heat, nobody has any firepower in that group. Sure, you all created great content and all, but nobody sent any traffic... or enough traffic... to make it work well!"
He was so right... because the copywriting was great... the offer was good enough... the training was 'off-the-charts' awesome... but nobody in that group could generate enough leads to make a dent.
We were all "wannabe's" who could not produce enough clicks to make any money, and that was the reason we all had day-jobs and failed year after year! It was discouraging on one hand, but a revelation on the other hand!
It was the 800 pound gorilla in the room!
All this project got was a drip (trickle) of traffic & leads. It was an embarassment of a product launch because none of us had any firepower at all. NONE of us could produce traffic and leads to save our lives!
And that was the sole reason the project and business failed a miserable death.